Recently I bought a $200 pair of designer snowpants. Seriously. I know. Totally not like me, right? As I have written before, most of the stuff I own has been acquired through very frugal means (head nod to dumpster diving here). So what’s behind the recent splurge?
Though I do have a penchant for acquiring things that are pre-loved and homely, I do also have a rabid lust for things that are new and nice. This lust compels me to page through catalogs of beautiful objects and to browse through websites staring at all the enticing images of attractive things. Psychologists are right when they explain how buying things releases a flood of endorphins in the brain, those feel-good brain chemicals. For the most part, the objects of my desire run the gamut of fancy outdoor gear designed for outdoor enthusiasts. As an outdoor industry professional, outdoor gear is at the top of the list of things I pine after, and surely is also the most expensive stuff I desire to acquire. I can easily spend hours in any outdoor sports store mindlessly meandering through all the aisles and tactilely handling all of the gear with imaginations of future adventures running through my mind.
Of all the people who buy expensive items like this, I’d like to think that I’m in the upper-half of the bell curve who actually put this stuff to use. I frequent the outdoors for my job, plus my wild recreation time puts extreme wear-and-tear on my gear. Thus, whatever I buy doesn’t end up just sitting unused in an attic. I put this stuff through the wringer and then some. Just ask my old pair of snowpants: acquired used in a swap with a friend four years ago, they were used and abused until they ended up in their present state full of ember holes, small rips and tears, medium holes patched over with nylon or duct-tape, long rips in the material or at the seams that have been stitched back together multiple times, and the more generalized state of well-worn abrasion. Any other person would have given up on that pair of pants ages ago, yet I kept mending them contrary to my naysayers. And I didn’t even spend any money to acquire those snowpants either—I simply traded an extra bike-pump for them! If I do take that much care of my gear that costs me nothing, then how much more might I value the things that cost a pretty penny. Hence, why I decided to drop so much money on a single pair of snowpants. If the quality of the brand holds up, then I should be wearing that pair of snowpants for a decade at the very least. If you think about it economically averaged, in ten years the annual cost of those snowpants would be only $20. That’s a pretty reasonable investment indeed.
And it’s an investment that I feel is not only admissible but also justifiable. It’s not a sin to own nice things if you take good care of them and use them well. After all, the stuff that I do own I take splendid care of, whether I bought it at full price or pulled it out of a dumpster. And I don’t consume much in the way of new things, either; I will constantly mend and repair the things I own until they are no longer useful. When it comes to actually purchasing new things, I’m a very reluctant consumer, to say the least.
But there is a lot of baggage with owning nice things, and that just doesn’t account for the expense of having to take care of those items. The nice things that I so frequently lust after—those designer snowpants, those fancy outdoor clothes—they project a status symbol, and one that I am not entirely at ease with bearing. Designer outdoor clothes from the major brands are expensive, and are in fact purveyors of status and privilege. I myself am unconsciously brand-conscious, even though I don’t try to be. Other people I interact with are also brand-conscious, and wearing such brands feeds into their perceptions who I am as a person. As an outdoor professional, I should feel like I have permission to wear such clothes with impunity. Especially since, as an outdoor professional, I basically get 40% off retail price on virtually anything with industry pro-deals, on top of my good nose for bargains. But the average, everyday person I meet doesn’t know this about me. They don’t know that I can buy my clothes at a deep discount. To them, it all looks the same, and in a sense it is. The premium you pay at the cash register is not for the garment quality, but for the label. Wearing those brands, I appear as someone who was willing to pay the premium for the status of the label.
I’ve wrestled with this question of brand-image for quite a long time. I didn’t wear designer outdoor brands growing up, though they were quite popular among my high school and college classmates. I, too, lusted for the status that wearing such brands represented. Yet at the same time, I also felt uncomfortable with that status. I was too conscientious of all the baggage.
After many years of deliberation, I finally caved in and bought myself a garment. It was a very nice green Patagonia fleece, comfortable, durable, beautiful. But it also came at a hefty price tag. Being my first piece of outdoor designer clothing, I was very nervous about wearing it. My friends would see it and would notice the change in attire. They would make comments. I would feel uncomfortable with all the attention. It would feel as if I had started walking around with a giant hickey on my neck—an incriminating mark as to my underlying behavior and values.
But that was four years ago. I still have that green Patagonia fleece, and it still is my most frequently worn item of clothing. Sticking to the intentions I had when I purchased it, I aim to get at least another six years of heavy use from it to make the purchase justifiable. And since that day it still has been the only piece of outdoor designer clothing which I had purchased for myself, until the snowpants. I still am conscious of the impression I give off on people when they see the brands I wear. But the few holes and increasingly pilly texture of my fleece are things I am proud of—signs that I have been putting my clothing to use in the manner it was designed—in the rugged outdoors. The wear and tear, especially on my nice outdoor clothing, gives the purchase of the item some more credibility and eases the conscious just a little.
But still, I remain somewhat uncomfortable with these items and the image it presents of myself. Wearing Patagonia and the like brands are hallmarks of the affluent white culture. By purchasing and wearing such garments, I am making a statement that I am part of that culture. But what about relating to other people, from different, less affluent cultures? Is the clothing one wears a barrier to connecting and empathizing with the less fortunate? Especially those who can’t afford a pair of pants, let alone a pair of $200 snowpants?
As you can see, I enjoy owning nice things, but sometimes I wonder if I can afford to live with the baggage such privilege comes with.